sven created an art installation that actually serves as an opposition to advertisements that make us think we need stuff in order to be happy. He created a literal advertisement that represents a kind of ironic detachment and is also a challenge to our ideas about what art can and cannot be.
To realise this project, he worked together with Event Support Holland to use this artwork and thus the medium of advertising in a different way. The artwork was spread nationwide on more than 500 places.
This has everything to do with the blurring boundaries between creativity and product, by taking everyday objects and framing them as works of art.